Euromonitor International


  • Euromonitor is a pay-for-access source of market data for various foods spanning packaged food and fresh food.
  • This is a useful source for standardized consumer purchase data that can be compared across countries for which data exist, over time.
  • Euromonitor only includes high- and middle-income countries (n=54), and only one country (South Africa) in sub-Saharan Africa.


Euromonitor International is a market research firm that provides data on consumer trends, products, and services globally. Although the data Euromonitor provides are largely targeted toward brands looking to understand consumer trends to strategically grow their market share, the database can also be a valuable source of market information to understand purchasing behavior for fresh and packaged foods and beverages.

Passport is a database product offered by Euromonitor that contains consumer purchase data for various industries in 54 countries, and includes Packaged Foods, Fresh Foods, Soft Drinks, and Alcoholic Beverages. The Passport: Nutrition database contains data on the amount of eight nutrients that are purchased through packaged foods and soft drinks in 54 countries.

The nutrient components and nutrients included in the database are:

  • Energy (calories)
  • Protein
  • Carbohydrate
  • Sugar
  • Fat
  • Saturated fat
  • Fiber
  • Salt

These data are only accessible through private license (either institution or individual), thus limiting access and relevance. Furthermore, the Euromonitor data only exist for 54 countries, all of which are in high- and middle-income countries.


  • Contains nutrient composition of packaged food and beverage products
  • Standardized data that can be compared across countries and over time
  • Easy-to-use interface, with access to dashboards, data, and graphics to visually compare nutrients or product categories purchased by country
  • Historical data from 2009 and five-year forecast data


  • Users must pay to gain access to the database
  • Only includes high- and middle-income countries (n=54), and only one country (South Africa) in sub-Saharan Africa. The Passport: Nutrition database is limited to eight nutrients, and does not include micronutrients
  • Contains data on how much of each nutrient or type of food is purchased, not actually consumed